With revenue sharing between college teams and athletes, the University of Tennessee called on fans to help carry the burden by introducing a ticket price increase labeled a “talent fee.”Athletic director Danny White said he would like to make live game attendance “fair and reasonable,” calling the increase one of the hardest parts of his job.”We’re excited about NIL and excited about this new era of rev share,” White said in an interview with On3 on Tuesday. “I think it’s great that student-athletes are starting to get resources that I think that they deserve. It’s a great time for college sports as we march forward. I think Tennessee is well-positioned in that space, we’ve been a leader in NIL. We’ve trying to lead in a lot of ways in college athletics.”The increase includes student ticket prices, which went from $10 to $20 for 2024 and will be $25 in 2025.Tickets are sold out for football and men’s basketball in 2024, White said. He said 60 percent of tickets in Neyland Stadium were discounted when he arrived. At present, he said there are 15,000 fans on the waiting list for tickets to home games in Knoxville, Tenn.College football roster limits allowing for 105 scholarships and, pending approval of a tentative agreement of a House of Representatives settlement that would clear colleges to share around $22.5 million, White said he knew the university would need help to meet the “new world order in college sports.”